Our Why

The Problem We're Solving

Every day, workers across the UK face preventable risks in their workplaces. From construction sites to warehouses, manufacturing plants to logistics facilities, accidents happen that could have been avoided. Traditional safety measures, while important, are reactive rather than proactive.

We believe every person deserves to return home safely at the end of their workday. That's not just a nice idea—it's a fundamental right.

Why We Do What We Do

Behind every workplace incident statistic is a person—someone's colleague, friend, parent, or child. The human cost of workplace accidents extends far beyond the immediate injury. It affects families, communities, and entire organizations.

We founded Mitigate It because we saw an opportunity to make a real difference. Existing CCTV systems capture everything that happens on-site, but that footage is typically only reviewed after an incident occurs. What if we could use that same infrastructure to prevent incidents in the first place?

By applying cutting-edge AI technology to existing camera systems, we've created a solution that watches for risks 24/7, never gets tired, and can identify potential hazards faster than any human observer. It's not about replacing safety professionals—it's about giving them superpowers.

The Impact We're Creating

When we prevent a fall from height, we're not just reducing an insurance claim—we're preventing a life-changing injury. When we detect a fire risk early, we're protecting not just property, but livelihoods and jobs. When we identify unsafe practices, we're creating opportunities for training and improvement rather than waiting for tragedy to strike.

Every alert our system sends is an opportunity to change an outcome. Every prevented incident is a life that continues unchanged, a family that stays whole, a business that keeps running smoothly.